Monday, September 14, 2015

This Family's Business Is Turning Tragedy Into Triumph


Laquita Conway and Aaron Baker, a mother and son team, are co-founders of The Center of Restorative Exercise (C.O.R.E.). This family business was birthed as a result of a catastrophic injury. Aaron was a professional motocross racer who broke his neck during a training accident. That injury rendered him a quadriplegic. Laquita could not find a facility that offered ongoing therapeutic exercise for conditions like Aaron's. She decided to open one that would focus on rehabilitation through restorative exercise for individuals suffering a catastrophic injury or illness.
Laquita shares these insights about building a family business:

Turn tragedy into triumph.

Many families experience tragedies, including the clients that Laquita and Aaron serve. The mother-son duo turned around a devastating experience into a family business that makes a positive impact on the lives of those they serve. It's what motivates them to get through the highs and lows of building a family business.
Perhaps Laquita could have moved to another area of the country to find a facility that would provide what Aaron needed. "I am very purpose driven, and I knew that there had to be some incredibly important reason why my family had been dealt such a tragic situation that upended every aspect of each one of us," Laquita shared.
Her family took time to reflect on life, and decided to turn tragedy into triumph using a family business as a vehicle. Their tragedy became their opportunity to overcome difficult circumstances, and start a venture that helps others.
Read more about this family business

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