Monday, August 24, 2015

The Roots of This Family Business Reach Back to the Original Popcorn Machine

Cornfields, Inc. is a family owned and operated healthy snack manufacturer and producer of the G.H. Cretors and Hi I’m Skinny brands. Claire Cretors is the president of the company and her mom Phyllis is the CEO. Her husband, J.B. Weiler, is the executive V.P. of sales. Annie Bailey is Claire’s sister and the Midwest sales manager, and Annie’s husband, Jeff Bailey, is the IT director. The family business’ roots go as far back as Claire’s great-great-grandfather, Charles Cretors, who invented the popcorn machine in 1885.

Overcoming tragedy to build legacy.

George Henry Cretors, Claire's father, founded the family business in 1991. He was the great-grandson of Charles Cretors. When George Henry passed away in 2004, Phyllis came out of retirement to lead the business, and Claire left her job at a DC-based consulting firm to join the Company.  Claire explains, "Our family was faced with the loss of my father and I didn’t hesitate for a moment to come home and help. I was motivated to not only sustain but build upon my father’s legacy."
Claire began by learning about all aspects of the business, including manufacturing and finance. A few years later, she took over as president and helped spearhead the launch of G.H. Cretors (named after her dad), the company’s first direct-to-consumer brand. The energy of her team and employees helped her grow into the position.
Read more about the roots of this family Business


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